There is a limit to the amount of data we can store (simultaneously) in our imagination. I call it; the mind’s RAM. (RAM stands for read access memory and in terms of devices, more typically means a faster device with more computing power.) Our mind’s RAM size is variable. When you’re dealing with a lot, haven’t slept properly, it’s smaller than when you’re fully rested and focused. More is better. For us regular folk, it’s typically a lot smaller than Einstein’s mind RAM.

To conceive something complex, with contingencies and multiple outcomes, out of the blue, is difficult. Use your imagination until the point where your mind’s RAM overflows. Defer to pen and paper after that. Only then to move on to a device.

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Even in true “show, don’t tell” fashion. The potential for the idea’s inventor to overcomplicate the concept is real. Simplifying isn’t easy.

Adhering to lean principles, to get feedback on an idea as early as possible, measure the results, and build upon it is the way to go. If that means tinkering your way to an early prototype, be prepared to get your hands dirty. Improvise with paper, scissors, and glue if you must.

If you ship the first version of your product when you are satisfied with it, you have shipped too late. Confront your target audience with a very early manifestation of your idea. One that you’re both slightly ashamed of, yet audacious enough to show to the outside world.

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