Never underestimate a hungry underdog.

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In startup entrepreneurship, you have to face everything all at once. Only to suffer from stress because itâ€s hard to do everything by yourself.

Prioritize what to face first. Better yet, have the market and your customers prioritize it for you. Whatever they feel the strongest about, thatâ€s the challenge youâ€ll face first.

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With every new bell and whistle added, ask the same question repeatedly. What problem is this solving?

All (new) features should cluster around solving the same solution to the problem your customer is experiencing. If they don’t, reconsider.

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Running a business is a multiple course meal where you can’t skip courses, and you have to finish your plates.

In the beginning, you can’t pick and choose. You have to take it all or leave it.

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You need a lot of warming up and permanently train for strength and stamina. Unfortunately, not everyone fights fair, so blows below the belt will be dealt.

Get knocked down seven times, crawl back up eight times.

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Later on, when founders start operating the business, it’s a big incomprehensive mess. No clearly defined borders. No idea who should pick up what kind of tasks exactly, and that’s perfectly fine.

At the end, when the business is successful, the canvas looks like a work of art.

Creating something out of nothing is a messy process. Embrace the mess in the middle.

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The issue, however, is that the middlemen haven’t precisely been cut out. They’ve been replaced.

Arguably, AirBnB is one massive middleman, replacing thousands of in-between parties. Uber could be considered as one gigantic taxi dispatching central, replacing a multitude of others.

The way to succeed in a “cutting out the middlemen” strategy is twofold.

On the one hand, transactions have to be facilitated. That’s a given. Those transactions have to be fast, seamless, and convenient.

On the other hand, the perhaps less obvious aspect is becoming the most trustworthy party by far and large.

The middleman with the most trust is the one who will prevail.

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