The simpler an idea can be represented, the faster it will spread. Especially true for initially very complex ideas.
Collective beliefs gain popularity precisely because someone straightforwardly translated a particular complex process at some point in time.
Once the idea starts spreading, there is no stopping it. Network effects kick in. In the proverbial blink of an eye, the idea is now everywhere and became a collective belief, almost overnight. This phenomenon is often described as an “availability cascade.”
Fantastic if the idea is factually correct. Dangerous if it isn’t.
Water running down in cascading waterfalls can’t be physically made to flow the other way around. The concept of availability cascade, though, can, in theory, be reverse-engineered.
The easier you make a real-world problem, the bigger the likeliness you can leverage the availability cascade. Whether that problem is a concept that’s tough to grasp, a process that’s hard to guide, or a task that’s tough to perform.
Looking back at heroes who are walking or have walked this earth. Concepts like gravity and relativity are incredibly complex by nature yet have been made easy to understand for a broad audience.
Make things as easy as you possibly can for your customer.