research now develop later

Twenty percent. That’s how much companies ideally invest in research & development. Meaning, twenty percent of employees’ time should be spent researching and developing ideas.

Twenty percent is something most companies can only dream of. Hence, they often don’t invest in r&d at all.

Even if twenty percent isn’t an option, introduce research & development as a mindset, rather sooner than late. To (re)introduce r&d at a later point becomes increasingly difficult. Start early. Something is better than nothing.