each one teach one

Long before paving the way towards PMF (product market fit), even long before thinking strategically about how to market your solution, you should be able to move someone.

One individual. That’s all it takes. Get them to go to a certain place, perform a specific action, or establish that you were genuinely able to inspire someone (to change their behavior).

How hard can it be? For you to find out. Without strong foundations, a tall building is never really an option. If a (proverbial) skyscraper is what you’re after, build one relationship at a time. Only then to double down on what works consistently.

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