Expectation is the root of all heartache. A quote usually attributed to Shakespeare, but as it turns out, Shakespeare never said that. Regardless, when we build up expectations in life, there is much potential to be let down eventually. Obviously, instead of disappointment, a delightful surprise could manifest itself just as well.
If we can avoid disappointment, why go through the pain? A pleasant surprise, on the other hand, is more often than not a welcome event.
In business (as opposed to life in general), that’s not really the case. Not formulating expectations is a recipe for disaster.
While launching new initiatives, a clear expectation must be articulated prior to launching them.