future value

Upon establishing that; something of value isn’t necessarily commercially viable, and vice versa, two questions beg themselves. On the one hand, how does one make value commercially viable, or the other way around, how does one increase the intrinsic value of something that’s already commercially viable? That’s rather practical. On the other hand, how has the entrepreneur’s – and their customers’ world changed, once the above condition falls into place?

Entrepreneurship is (among many other things) having a clear vision of the future, the path towards it, how to bridge the period in-between, and how to anticipate the vision manifesting itself.

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