good fear

Fearlessness sounds cool, as does “no regrets.” While these sentiments may seem desirable on paper, in reality, that’s often not the case. Without a healthy dose every once in a while, you may just be scratching the surface.

What are some legitimate fears? What if my customers don’t experience enough added value (anymore)? Which innovation have I missed that could turn my business model upside down?

Resting on one’s laurels is rarely a sound business strategy. Keep your eyes open. Allow yourself to be ever so slightly afraid in order to use that energy to improve your business.

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