Companies’ lifespans are becoming increasingly shorter. Beating this statistic is tough. Partly due to more and more companies being founded, and the battle for customers is rough.
Growth is a very long-term, never-ending process. If you’re in it for the long haul, working on — and investing in — growth is a daily activity.
Integrity is a crucial asset in this struggle. Not just a hollow word being carved into marble in your skyscraper lobby, actual, end-game integrity.
It starts with you, your first hire, your first team. Emphasize integrity from a company culture’s point of view. If not, growth and longevity will be compromised.