integrity in the end

Companies’ lifespans are becoming increasingly shorter. Beating this statistic is tough. Partly due to more and more companies being founded, and the battle for customers is rough.

Growth is a very long-term, never-ending process. If you’re in it for the long haul, working on — and investing in — growth is a daily activity.
Integrity is a crucial asset in this struggle. Not just a hollow word being carved into marble in your skyscraper lobby, actual, end-game integrity.

It starts with you, your first hire, your first team. Emphasize integrity from a company culture’s point of view. If not, growth and longevity will be compromised.

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