A new business model can’t be optimized for success before launching. There are just too many unknown unknowns. While it’s possible to draw inspiration from other novel business models or adhere to general best practices, there is no playbook with steps to follow. Hence, strategical planning for success, for a business model that hasn’t been invented yet by replicating other success stories, is impossible.
On the other hand, a tried and true business model can definitely be optimized for success prior to launching. With enough insight into the market, the circumstances can be molded for success. It’s not easy, requires much hard work, but it’s possible.
When engaging in an entirely new business model, optimize your plans for not failing instead of success.