New wears off, sooner or later. Suppose your audience initially flocked towards your product or service for the novelty. In that case, they might leave due to antiquity if things don’t change fast enough.
While part of your thrill-seeking customers may have joined in search of something new, part of your customers may remain on board because they have gotten used to your brand.
Don’t throw the baby out with the bathwater. While innovating, make sure to keep what works.