reference pain

Not all migraines are created equal. Some migraines are side-effects caused by an underlying condition. Cervicogenic headaches aren’t strictly migraines, but they almost certainly trigger one. This phenomenon is called reference pain.

Winston Churchill once said: “criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.”

I’ve used this quote many times in an attempt to stimulate (constructive) criticism. Depending on interpretation, the quote is perhaps slightly flawed. Back pain could be the result of a blocked ankle, causing you to alter your step. Examining the back, in this case, isn’t going to make the problem disappear.

Your business can be in (proverbial) pain too. Customers not renewing their subscriptions might not be the result of the inability to charge their credit cards. Perhaps they experienced a lack of customer support or onboarding. 

Submit your business repeatedly to a full “medical” checkup. Keep a helicopter overview. The root cause of a problem may be far away — both physically and timewise — from its manifestation. 

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