stop convincing

One of the worst things that can happen in a sales conversation is convincing the customer after they’ve indicated they’re ready to buy.

Hot leads might already be convinced before a sales meeting. There is not much left to do but to clarify the details and seal the deal.

Cold leads might need a lot of convincing. If you manage to do so throughout a meeting, the art is knowing when to stop. Overloading the customer with compelling information after the customer signals buying intentions is detrimental.

More (convincing information) isn’t better. It might confuse the customer. Know when to stop.

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