ticket weight balance

Score one big deal or a hundred small ones to meet your targets for the year?

Big tickets may have longer lead times than small ones; however, the effort to land a big client or the equivalent (expressed in revenue) for numerous small clients may be relatively similar.

What, if there is such a thing, is the ideal balance then?

Like a gearbox to a car, you need the smaller cogwheels to get going. Shift up once you reach the red line.

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