vision on demand

What’s the ideal balance between a roadmap based on vision and demand? Founders will have a clear and outspoken vision on how they wish to see their products evolve. However, once the product is offered to the market, the market will influence the roadmap. Inevitably, the market will have a say in future initiatives and timing.

Listening exclusively to the market makes for a roadmap that lacks vision. Ignoring customers and input provided by the market can’t possibly be interesting.

Hybrid is the way to go.

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