If we are the product of the five people we spend most of our time with, it could be challenging to connect with people outside of your hemisphere.
Suppose somebody is fortunate enough to grow up wealthy and healthy. In that case, they might perhaps struggle meeting – and subsequently connecting with less fortunate people, and vice versa.
The ability to blend in, to connect with people in all layers of society is a potent asset.
What’s true of individuals is also true of businesses. Depending on the (variety of) products and services sold, the ability to level with your audience is crucial.