On the verge of a potentially life-changing decision, one, presumably, aspires to make that decision as well as they possibly can. Depending on what frameworks and methodologies are being applied, somewhere down the line, a decision matrix could be built, helping you to come to a conclusion.

Jeff Bezos once wrote the following in an annual shareholder letter. “Most decisions should probably be made with somewhere around 70% of the information you wish you had, if you wait for 90%, in most cases, you’re probably being slow.”

What happens when 70% is unattainable, but the decision has to be made swiftly? What if the parameters can’t be plotted in a matrix, rendering your decision unmatrixable.

Involve as many people as you can, and trust you’ll do the right thing.

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