lion’s ecosystem den

Developing a product or proposition in a market without experience in that particular market requires approaching similar companies. Even though your solution may be considered as a threat to them, or inversely, you may consider theirs as threats to yours, building a connection with those companies is crucial.

Getting familiar with all the ins and outs of a market or industry takes much time. Building a network to leverage all by yourself is quite the challenge.

Being part of an ecosystem facilitates building an ecosystem.

value plus value

Different cultures have slightly different takes on collaborating professionally. Some cultures are more welcoming and actively look for collaborations, whereas others tend to keep more to themselves.

One person alone can only do so much. Obviously. What’s true of people is true of businesses as well. One company, in and by itself, can only create limited value.

Think of your smartphone. A plethora of different parts are involved, sourced from various manufacturers. Some automobile makers purchase engines from competitors to put into their vehicles.

In his book “24 Assets“, Daniel Priestley writes: “There is no one thing that creates a valuable business. Value is created in the ecosystem of assets.”

To grow a business, collaboration has to take place.