corporate personality

Companies have feelings too, determined by their personalities.

For small companies, let’s say five to twenty-five people, the company’s personality will be an amalgam of every individual personality working with the company. What’s true of personality is also true of culture. Cultures can’t be enforced or artificially created.

Some say people barely ever change. Apart from severe trauma, nothing impacts our personality in such a way that we change fundamentally overnight. Granted, we can be made aware of certain behaviors and then train our responses, should we want to make slight alterations to our personality.

Companies, on the other hand, have more ways of actively steering their personality. Depending on the brand, certain types of personalities might make more sense. Should your brand be perceived as funny, cocky, bold, serious, humble?

There is no right or wrong. However, standing out in a crowd, or saturated market for that matter, probably doesn’t happen by being bland.

Regardless of which characteristics you wish to see translated into your company, integrity and humility always win.

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