After considering all options for two possible solutions for a challenge. With an extensive pro’s and contra’s list prepared. Having combed through numerous reviews. Involving people to weigh in on the decision… You find yourself still stuck in analysis paralysis, scared to make the wrong choice.
Sometimes the anxiety is more legitimate than other times. Figuring out what to have for dinner or deciding which market to enter next are two completely different things, with entirely different consequences.
Going about (big) decisions diligently is usually a smart approach. Too diligent, however, slows down the process tremendously. If possible, in case of uncertainty, choose both options. Evaluate them shortly after and cancel one out.