What’s your favorite dish? The best movie ever made? Your alltime number one hit record? Answers to trivial questions like these aren’t usually straightforward. There might be multiple answers.
Sometimes, approaching the problem the other way around might help. What’s your least favorite dish?
With limitless possibilities, knowing exactly what the next best thing is, isn’t always easy. Determining which initiative to launch, or which adventure to embark on is challenging with so many valable options.
Sometimes it’s more helpful to know exactly what not to do, rather than the other way around.