Creating is easy. The best way to write is to start writing. What’s true of writing is true of many creative activities.
Exhibiting, that’s where the going gets tough. What will people think? Will this resonate with my audience? You’re paralyzed. Never made it out of the gate.
Knowing and understanding your audience is super important. Without proper insights, you’re flying blind, and targeting will be inefficient.
Create for yourself in the first place. Don’t start with an exhibition or publication in mind. Enjoy the process. The rest will follow.