Ups and downs. It’s a vibe. So many things on this planet can be expressed through sine waves. For instance, the way the sun rises and its light hits earth, only to go down hours later.
It’s tough to escape sinusoidal movements. If you expect your business to grow continuously, without ever encountering a hick-up, you’re (probably) in for a surprise.
Don’t be discouraged when growth stagnates, or worse when your business is shrinking. It’s natural. Breathe in, and figure out how to catch the next wave going up.