face it

“Not everything that is faced can be changed. But nothing can be changed until it is faced,” wrote James Baldwin.

In startup entrepreneurship, you have to face everything all at once. Only to suffer from stress because it’s hard to do everything by yourself.

Prioritize what to face first. Better yet, have the market and your customers prioritize it for you. Whatever they feel the strongest about, that’s the challenge you’ll face first.

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