Not understanding why your company is growing is equally bad as not knowing why your company isn’t growing.
Of course, when a company is just starting, it’s hard to express facts empirically. Not enough time will have progressed, and sample sizes for surveys will be too small to come up with any solid conclusions.
However, as time progresses, this level of uncertainty has to be removed. After counting their blessings, business owners have to establish why their companies are growing, so “luck” becomes less of a determining factor.