no growth zone

Maybe the movies are to blame for portraying startups and startup life as something mythical. There is nothing glorious about it. I repeat, nothing glorious about it whatsoever.

Hypergrowth isn’t necessarily a goal in itself. Companies that have grown organically for years shouldn’t suddenly change course and jump on the hyper-scale train.

They must, however, have a plan on how to maintain that organic growth. Nothing lasts forever (in the cold November rain).

Entrepreneurs shouldn’t be shamed for moderate ambitions. Slow and steady wins the race. Up until somebody comes along who is fast(er) and steady. That’s a risk one has to be willing to take.

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