how to step by step

How-to guides get under my skin. Follow these seven easy steps, and you, too, will be successful. Especially tip number five surprised me.

The writers of the tv-show Grey’s Anatomy once had one of their characters say this. The problem with all the how-to, step-by-step books is they don’t take into account the exceptions to the rules. They never leave room for the outliers, the geniuses, the miracles.

Following step by step in the footsteps of a flourishing company, one that made it in your field, isn’t likely going to make yours successful.

Don’t optimize for success. Optimize for not failing.

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