Some people in Belgium and the Netherlands are protesting against covid measures for different reasons. Even though the extent to which liberties have been limited are fundamentally different, both in severity and duration, some protesters claim the measures are too draconian.
Driving through the entire region (Belgium and the Netherlands) takes but a couple of hours. Regardless of the region’s small size, cultural differences occur logically.
In business, as in life, your service or product’s desired effect may be perceived differently within different subsets of your population, even in a tiny geographical region.
If a can of Coke tastes different around the world, it’s recommendable for all businesses alike to continuously ask for feedback throughout different segments of your customer base.
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[…] though added value should be tweaked per region, take the different tastes of a can of Coke around the world, for instance. Some values are so universal that they can be applied, unaltered, […]