pro pro-activity

You can spend years learning about customer- or talent-centricity, devouring books, courses, and keynotes in the process. In the end, it all boils down to this. Be a pro about pro-activity.

In marketing, anticipating your (potential) customers’ needs and desires is considered standard practice.

In HR, anticipating your customers’ — the people who work with you — needs and desires, is a rather novel idea.

Anticipate your customers’ expectations as well as you can, and cater to them, preferably before they manifest themselves.

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