Driving 350 kilometers an hour, at the end of the long straight of the most beautiful circuit in the world, situated in Spa in the Belgian Ardennes, right before the right corner, braking one-tenth of a second earlier (or later) is an eternity. Driving in the second position, attacking the racer in first, while defending the second position from the racer in the third position requires fearlessness.
Fearlessness, in this case, is not at all taking uncalculated risks. Training every hour of the day for a lifetime, practicing each and every scenario has nothing to do with recklessness.
Entrepreneurs who are just starting, or weathered entrepreneurs who’ve been around the block entering a new market, need the same mindset.
A hundred percent of certainty, before engaging in a new entrepreneurial adventure, is unrealistic. It’s just not achievable. Jeff Bezos once wrote the following in an annual shareholder letter. “Most decisions should probably be made with somewhere around 70% of the information you wish you had, if you wait for 90%, in most cases, you’re probably being slow.”
After gaining some insight into what lies ahead, it’s time to jump. No fear.
Take the leap of faith.