intermittent reinforcement

One of the many reasons social media is addictive is “intermittent reinforcement.” This refers to the infinite scroll or the way endless items reappear when you reach the bottom, creating a feeling of no end in sight.

People can sometimes experience the same sensation in their job. Without a clearly defined endpoint for a task or project, achieving a sense of completion and fulfillment can be difficult.

Social media addiction can be emotionally draining, as can work that feels never-ending.

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