One of the many reasons social media is addictive is “intermittent reinforcement.” This refers to the infinite scroll or the way endless items reappear when you reach the bottom, creating a feeling of no end in sight.
People can sometimes experience the same sensation in their job. Without a clearly defined endpoint for a task or project, achieving a sense of completion and fulfillment can be difficult.
Social media addiction can be emotionally draining, as can work that feels never-ending.