two hour hook

As little as two hours of compelling gameplay, that’s all it takes (for me) to get sucked in and become (temporarily) addicted. What would entrepreneurs give to get people hooked on their product or service in 120 minutes or less? Spoiler alert: a lot.

Five seemingly random elements make for an immersive experience — exploration, friction, progress, increasing complexity, and reward.

Products and services encompassing these principles are sure to get quick adoption and long-lasting retention.

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